Gluco Control+ · for presenters and affiliates
Sell the moment, not the medicine.
Everything you need to sell the UK's first oral strip made for carb-heavy meals: the facts, the science in plain English, who buys it, and the exact words that sell to each of them without breaking a single rule.
The product
A mulberry leaf, a mineral and a strip that fits in your pocket.
Gluco Control+ pairs Reducose®, a patented white mulberry leaf extract made using only water, with chromium. Two strips go on the tongue as you start a carb-heavy meal.
Chromium contributes to the maintenance of normal blood glucose levels.
This is our approved claim. Use it word for word, every time you make a blood sugar point. Never paraphrase it.
- Hero ingredient
- Reducose®: patented water extract of white mulberry leaf, made in Oxford, UK
- Second active
- Chromium (picolinate). Carries our legal blood glucose claim
- Dose
- 2 strips together = 250mg Reducose. One strip on its own isn't enough to switch it on
- When
- As you take the first bite. Taken after the meal, it does roughly half the job
- How often
- With your first carb-rich meal of the day. Up to 2–3 times a day for bigger meals
- Empty stomach
- Safe, but it does nothing. It needs food to work on
- Free from
- GMO free, gluten free, dairy free
- Tip
- Crumple the strip slightly first so it doesn't stick to the roof of your mouth
- Price
- £29.99 RRP for 30 strips (15 servings), about £2 a meal
The everyday problem
Every meal is a ride on the blood sugar roller coaster.
Blood sugar isn't something only other people worry about. Everyone rides it three times a day. What's on the plate decides whether the ride is wild or mild, and processed food is full of hidden sugars and starches.
Illustrative shape, not measured data. The crash after the spike is where the 3pm slump and the biscuit tin live.
1 bowl = 2 cans
Sugar is only half the story.
A bowl of white rice carries more than twice the carbohydrate of a can of fizzy drink. Gram for gram, refined starches have about twice the glycaemic impact of sugar. This is the fact that makes people stop scrolling.
Spot the hidden spike
Tap a card. Each one is a scroll-stopper you can use as a hook.
How it works
One leaf compound. A 16-hour journey through the gut.
You need this to answer questions with confidence. Scroll to follow one meal and two strips through the gut. On air, use the short version at the bottom and stop before any numbers.
- First biteTwo strips dissolve and travel down with the meal.
- The scissorsEnzymes at the top of the small intestine grab Reducose and stay stuck for about an hour.
- Less sugar releasedSome sugar still passes into the blood, but part of the carbs slips past the scissors.
- Lower gutAround a quarter of the carbs travel on, fibre-like, and meet the body's own fullness signals.
- ColonGut bacteria ferment them into short-chain fatty acids. Reducose itself leaves within 6 to 8 hours.
Minute 0
First bite
Two strips go in as you start eating, so Reducose travels down with your food.
0 to ~1 hour
The scissors
Enzymes at the top of the small intestine cut carbs into sugar. Reducose's 1-DNJ compound looks almost like glucose, so some of those enzymes grab it and stay busy for about an hour. Less sugar is released.
Hours later
Lower gut
Around a quarter of the carbs travel on undigested, a bit like fibre. In the lower small intestine they meet the body's own fullness signals.
12 to 16 hours
Colon
Gut bacteria ferment those carbs into short-chain fatty acids, a prebiotic effect. Reducose itself is absorbed and leaves in urine within 6 to 8 hours, unchanged.
The 30-second on-air version
"Your gut breaks carbs down with little enzymes. Think of them as scissors, cutting your bread and pasta into sugar. Reducose comes from a mulberry leaf, and one of its natural compounds looks almost exactly like glucose, so for about an hour some of those scissors grab it instead. That's why you take two strips right as you start eating. It's been studied in over 15 human clinical trials. And Gluco Control+ has chromium too, which contributes to the maintenance of normal blood glucose levels."
The live demo
The only supplement you can show working on screen.
This is what a glucose-monitor demo looks like. Pick with or without strips, then eat the sushi and watch the line. Run both to compare.
Loading the sushi…
Example readings shaped on a partner brand's glucose-monitor test with a sushi meal: peak 11.1 mmol/L without, 7.4 with. Illustrative, not a medical result. On a live, narrate the line ("here's my line today"), never diagnose it.
Proof points
A decade of research behind every strip.
How the research breaks down
Each dot is one study. Filled dots are completed.
Smaller spikes on everyday food
How much smaller the blood sugar spike was with Reducose. For your understanding and live Q&A only: never in captions, ads or on-screen text.
Oats, ice cream and nuggets: Reducose ingredient research (Phynova, Oxford). *Sushi: a Swiss brand's own glucose-monitor test, peak 11.1 to 7.4 mmol/L. In published studies, the post-meal glucose response was up to 42% lower and insulin up to 41% lower than placebo.
Say it right
Three laws. Follow them and you can say almost anything.
"For your carb-heavy meals", never "for your diabetes".
A glucose monitor line on screen beats any sentence. Say "here's my line today", not what it means medically.
"I wasn't reaching for the biscuits" is a story. "It stops cravings" is a claim.
Say freely
- The chromium claim, word for word
- Award-winning white mulberry leaf extract, made using only water
- Studied in 15+ human clinical studies
- 450 million servings sold since 2019
- Two strips as you start eating, no water, fits in your pocket
- Made for carb-heavy meals: bread, pasta, rice, potatoes
- Love your food again, take back control, your sugar buddy
- General education: the roller coaster, hidden sugars, rice vs fizzy drink
Say with care
- Study percentages: only as ingredient research in live Q&A, never in captions or ads
- Energy, no 3pm slump, quieter food noise: only as "what I noticed" or "people tell us"
- Glucose monitor on camera: show it, describe the line, no medical talk
- Fullness: "I just wasn't thinking about snacks", never "suppresses appetite"
- Sugar and skin: teach glycation as general science, never link it to the product
Never say
- Weight loss, fat loss, fat burning, waist size, before and afters
- GLP-1, Ozempic, Wegovy, Mounjaro, jabs, "nature's Ozempic"
- Diabetes, prediabetes, HbA1c, insulin resistance as a benefit
- Treats, cures, prevents, reverses
- "Carb blocker" or "blocks 25% of your carbs"
- Anti-ageing, protects collagen, fewer wrinkles
- Endorsement by a doctor, nurse, pharmacist or a named brand
Middle of funnel
Nine buyers. Nine reasons to say yes.
Facts open the door. The persona sells. Pick the one or two that match your audience, or rotate through them on a live so every new viewer hears themselves within 15 minutes.
Language
The emotional ladder every pitch climbs.
Start with the facts, then climb. By the top rung you are talking to how people feel about food, which is where the sale happens and where no health claim is needed.
NLP toolkit
Eight patterns that sell without claiming.
| Pattern | What it does | Gluco Control+ example |
|---|---|---|
| Pacing, then leading | Three things they know are true, then you lead | "You've had the sandwich at your desk. You've felt the 3pm wall. You've reached for the biscuit tin. So here's what I do now…" |
| Presupposition | Talks about using it as if it's already decided | "When you pop your two strips before Friday's takeaway…" |
| Future pacing | Puts them in the moment of use | "Picture the office cake coming round at 2pm. You've already had your strips. You just enjoy it." |
| Reframe | Changes what the problem means | "It's not that you've got no willpower. Your lunch was a roller coaster and you're on the drop." |
| Embedded command | A command inside a softer sentence | "Some of you are going to grab a tin for your bag tonight." |
| Because | People act more readily when given a reason | "Take them right as you start eating, because that's when your food arrives." |
| Identity | Sells who they become, not what they buy | "You're the one who reads the labels." |
| Sensory language | Feelings over facts | "That heavy, foggy, can't-keep-my-eyes-open feeling after pasta." |
Words we use
Words we lose
Line machine
Stuck for what to say next?
“Who's had the 3pm crash after a sandwich lunch? Drop a skull in the chat.”
Objections
What they'll ask, and what you say.
"Watch my monitor. That's exactly why I'm wearing it." Then: 15+ human clinical studies and 450 million servings.
"It's a plant extract made with water. 450 million servings since 2019 with zero quality complaints, and it's been safety-tested on top of the 15 studies."
"Please check with your GP or pharmacist first. I can't give medical advice." Say no more than that. This matters: people on some diabetes medicines need to watch for low blood sugar.
"It's not a weight-loss product. It's for enjoying your meals with a steadier ride."
"No, it's nothing like a medicine. It's a mulberry leaf extract you take with food." Then move on.
"Always two. It works like a light switch: one strip isn't enough to turn it on."
"At the first bite. Its job is to be there when your food arrives."
"It's made for starchy carbs too: bread, pasta, rice, potatoes."
"No water, melts in seconds, and it lives in your pocket for the restaurant or the office."
"It's about £2 a meal, less than a coffee, and you only need it for your carb-heavy ones."
"Check with your doctor before using any food supplement."
"Guava. Sweet, light, and gone in seconds."
Top of funnel content
Ten hooks for the first three seconds.
Video formula: a weird or contrarian hook in 2 to 4 seconds, one pain point, strips on the tongue at the first bite of a carb-heavy meal, then a natural "it's linked below". Keep it real, selfie-style and unpolished.
- "This bowl of rice is basically two cans of fizzy drink. I'm still eating it."
- "I wore a glucose monitor and tested the same breakfast twice."
- "Why am I putting a strip on my tongue before pasta?"
- "Porridge is not the health food you think it is."
- "Chicken nuggets spike your blood sugar. Chicken doesn't. Here's why."
- "POV: the office cake comes round and you're prepared."
- "Things in my handbag that make me look like I've got my life together."
- "I'm a personal trainer and this is what I do before a carb-heavy meal."
- "Rating every 'healthy' breakfast by what it did to my glucose."
- "Christmas dinner plan: eat all of it."